Citation Chasing or Citation Chaining is a way to retrace the research of the author you are reading. You want to answer to two questions:
When you are chasing down citations, you are looking for books, journal articles, chapters in edited books and other resources that were used as research in your source.
Source: George Washington Libraries.
Backward Chaining
Backward chaining involves looking at a published work's references to find other material that covers similar topics.
Forward Chaining
Forward chaining involves researching the sources that have cited a particular work to find more recent material covering similar topics.
Source: Hunt Library at Emery-Riddle Aeronautical University
Question: Why would you use Google Scholar?
Answer: Google Scholar identifies scholarly research materials from a broad range of subject areas. It can be a great place to begin your research and learn more about your topic.
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Books
Chapters in Edited Books
Journal Articles
Newspaper and Magazine Articles